Cassia Rice & Noodle Kitchen – Santa Monica, CA
Logo Extension, Brand Identity, Package Design, Stationery
A “delivery-only” offshoot of Chef Bryant Ng’s acclaimed Southeast Asian brasserie, Cassia, offering comforting rice and noodle dishes with premium ingredients.
"Kim and I couldn't be happier with the awesome logo and packaging. We’re just so delighted with how these all turned out – so fun, playful and fresh.”
– Chef Bryant Ng, Partner, Cassia, Santa Monica
Cassia Rice and Noodle Kitchen is the virtual counterpart to the award-winning Cassia, designed to bring the restaurant’s bold Southeast Asian flavors to a wider audience through delivery and takeout.
Our goal was to create a brand identity that felt connected to the original, while also standing on its own. We kept Cassia’s familiar script logotype to preserve brand recognition, then introduced a playful twist with a graphic icon featuring a plate, bowl, spoon, and chopsticks. The result is a vibrant, approachable identity that captures the warmth, quality, and ease of enjoying Cassia’s food at home.