Smarty Pants Vitamins – Santa Monica, CA
Package Design, Website Design, Print Materials
All-in-one chewable gummy vitamins that are as smart and fun as they are nutritious.
Co-founder Courtney Nichols Gould brought us on to help refresh SmartyPants’ packaging and supporting materials to better reflect the brand’s vibrant personality and innovative spirit.
We updated bottle labels, designed daily packets, and created various marketing assets to bring consistency and energy across the brand. The design direction—bold, playful, and clean—mirrors the product itself: easy to love, good for you, and smart from the inside out.