Co-opportunity Market – Santa Monica, CA
Logo Design, Brand Identity, Illustrations, Signage, Packaging
A community-owned market in Santa Monica offering organic food and local goods with a five-decade commitment to sustainability, wellness, and cooperative values.
Since 1974, Co-opportunity Market has grown from a small food-buying club into a thriving community hub rooted in health, sustainability, and local connection.
We were tasked with creating a visual identity that reflects these deeply held values while bringing a fresh, modern sensibility to the brand. The resulting identity is warm, approachable, and grounded—designed to honor the co-op’s legacy while supporting its continued evolution. Inspired by the idea that food choices can create meaningful change, every element of the brand—from the logo to in-store signage—was crafted to connect people to the land, the farmers, and each other.
To keep the brand visually engaging across touchpoints, we developed a suite of logo variations that maintain consistency while allowing for flexibility.
Given the length of the full name, we created a shortened “Co-op” version for small-format applications like packaging, signage, and social media. These alternate marks help the brand stay fun and fresh while preserving recognition—ensuring that the identity feels both dynamic and cohesive, no matter the scale.
