Lodestar Whiskey – Santa Monica, CA
Brand Identity, Packaging, Web Design
An unconventionally delicious American whiskey—smooth, balanced, and created by two women charting their own course in a male-dominated industry.
Lodestar Whiskey – Santa Monica, CA
Brand Identity, Packaging, Web Design
Lodestar Whiskey is a blend of Straight High Rye Bourbon and American Single Malt—crafted to be smooth, well-balanced, and versatile.
Founded by Anna Axter and Wendelin von Schroder, Lodestar brings a fresh perspective to the whiskey world with a spirit that’s bold yet approachable. The brand name “Lodestar” refers to a guiding star—both a literal point of navigation and a metaphor for inspiration and leadership. We built the brand identity around this symbolism, designing an elegant star emblem and pairing it with a palette inspired by the sea. The packaging features refined typography and subtle gold foil embossing, giving it an elevated look that stands out on the shelf—elegant but never stuffy, crafted with confidence and clarity.
“When life gave us lemons, we made whiskey.”
-Founders Anna Axter & Wendelin von Schroder
“Lodestar” – a star used as a point of navigational reference, and a person or principle that serves as an inspiration or guide.
