Birdie G’s Restaurant – Santa Monica, CA
Logo, Brand Identity, Illustrations, Menus, Website, Apparel, Signage
A spirited Santa Monica restaurant from James Beard–nominated Chef Jeremy Fox, celebrating regional American fare and nostalgic family recipes with a playful twist.
Birdie G’s channels the warmth of timeless supper clubs with a bold, modern personality all its own.
We created a custom script logotype and a series of whimsical illustrations—from birds in motion to a clever fox mascot—bringing the brand’s story to life across menus, signage, china and custom deli paper. Alternate logo marks were designed with a nod to classic baseball iconography, reinforcing the familiar, all-American vibe. A vibrant and joyful color palette ties everything together, giving Birdie G’s a visual identity that’s as fun, layered, and heartfelt as the food itself.
“A refreshingly user-friendly wine list.”
– Bill Addison, LA Times
Press:
Los Angeles Times | New York Times | Vogue | Food & Wine
Photography: Jim Sullivan & Lucianna McIntosh
Website: www.birdiegsla.com
