Birdie G’s Restaurant – Santa Monica, CA

Logo, Brand Identity, Illustrations, Menus, Website, Apparel, Signage

A spirited Santa Monica restaurant from James Beard–nominated Chef Jeremy Fox, celebrating regional American fare and nostalgic family recipes with a playful twist.

Birdie G's cocktails and beers menu designed by Paper Knife Creative

Birdie G’s channels the warmth of timeless supper clubs with a bold, modern personality all its own.

We created a custom script logotype and a series of whimsical illustrations—from birds in motion to a clever fox mascot—bringing the brand’s story to life across menus, signage, china and custom deli paper. Alternate logo marks were designed with a nod to classic baseball iconography, reinforcing the familiar, all-American vibe. A vibrant and joyful color palette ties everything together, giving Birdie G’s a visual identity that’s as fun, layered, and heartfelt as the food itself.

“A refreshingly user-friendly wine list.”

– Bill Addison, LA Times

Dessert on a branded plate with branded deli paper designed by Paper Knife Creative

Press:

Los Angeles Times | New York Times | Vogue | Food & Wine

Photography: Jim Sullivan & Lucianna McIntosh

Website: www.birdiegsla.com

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